I’m pleased to announce that Palgrave Macmillan USA will publish my book, The United States and the Challenge of Public Diplomacy in October 2013.
Based on my six years’ experience in public diplomacy at NATO and more than 15 years in strategic and political communications, Challenge explores the experience of public diplomacy and makes recommendations for improving American PD policy and practice.
Importantly, the book focuses on practice as the critical ground to cover — the “last three feet” in the words of Edward R. Murrow — in order for our public diplomacy to succeed. I look at not just the traditional modes of public diplomacy such as educational exchange, cultural engagement and international broadcasting but propose launching an arts restoration initiative, reforming military communications, expanding the definition of public opinion, reconsidering the Internet, and partnering with civil society.
I’ll launch the book with Palgrave Macmillan when it’s published but I hope you’ll look for it when it’s on book shelves and online after the summer.