Religion, politics, and public diplomacy

Today my interview with the Public Diplomacy Council — the association of retired US Information Agency and Foreign Service Officers involved in public diplomacy activities — was published online. I talked to Donald Bishop about my recent book and some other subjects of recent import in the arena of public diplomacy. I was especially pleased to be able to talk about religion and faith.

Once again I am happy to extend my sincere and great thanks to Don Bishop and the Public Diplomacy Council for publishing this interview.

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Do We Need A Cultural Foreign Policy?

The historical archives of Sarajevo, attacked and burned on Feb. 6, 2014 (via http://www.arhivsa.ba/)

This month in Bosnia-Herzegovina citizens protested government paralysis in every major city in the country, in some places leading to destruction of municipal government buildings. In Sarajevo, somebody took advantage of the chaos and burned the city archives – a terrible echo of the war of the 1990s, when the beautiful National and University Library was shelled by federal Yugoslav gunners and gutted, destroying the entire collection.

This event is particularly poignant given the recent release of “The Monuments Men,” the George Clooney film about an odd clutch of Allied soldiers tasked with saving art looted from across Europe by Adolph Hitler. Such an action may seem superfluous in the middle of the titanic struggle with fascism in Europe and nationalism in Asia, with literally millions of lives in the balance. Indeed, as the movie and the book by Robert Edsel make clear, the treasure hunt was seen by some as a distraction from Allied war aims. But Lt. George Stokes, Clooney’s character, understood the stakes all too well. “If you destroy a people’s history, it’s as if they never existed,” he says. “That’s what Hitler wants.”

Unfortunately, as events in Sarajevo demonstrate, the world’s cultural patrimony faces an array of threats less immediate but all the more dire and insidious for it. And we lack a coherent, coordinated ability to respond to threats to art and culture that measures up to the achievement of the monuments men.

The Sarajevo Haggadah (Wikimedia Commons)

Today the Sarajevo Haggadah – the oldest Hebrew codex in the Balkans – sits in the National Museum of Bosnia-Herzegovina which has been closed for a year, unprotected. The Bosnian national parliament cannot agree on its status as a federal institution and refused to fund it. The Balkan Wars, both world wars and the wars of the former Yugoslavia could not shut down the museum, which until last winter had remained open for 125 years. This is only part of the reason why Bosnians are protesting.

Without funding and support, professional curators and preservationists cannot ttend to their collections and artifacts. Climate goes uncontrolled. Collections are left unguarded and unmonitored. An entire nation’s patrimony is at risk. And Bosnia is not alone in Europe. Due to the financial crisis, the governments of Hungary, Bulgaria and Romania cut funding and closed many or parts of their national museums and galleries. Their collections, too, were threatened.

Direct threats remain as well. When the Taliban destroyed the Buddhas of Bamiyan, they ripped out a part of the Afghan nation. When Ansar Dine extremists destroyed the mausoleums of Sufi Muslim saints in Timbuktu, they assaulted an ancient center of Islamic history and Malian identity. It is difficult to justify intervention on behalf of works of art, but it is impossible to say we won’t help restore them the way the Stare Most was rebuilt after it was destroyed more than 20 years ago in Mostar, Bosnia.

But the United States today has no means, no unified institution and no philosophy – in short, no foreign cultural policy – to do what the monuments men did 70 years ago: to advocate on behalf of, preserve and, if necessary, rescue endangered art and culture around the world. What we have now in the United States is a hodge-podge of various agencies, bodies and private foundations – the Smithsonian Institution and National Gallery of Art, the State Department, USAID – each pursuing its own, limited projects without coordination, direction or support to match the need.

Some of these projects are important and noble. For example, the Smithsonian moved rapidly after the 2010 earthquake leveled Port-á-Prince to rescue Haitian art. The Ambassadors Fund for Cultural Preservation provides flexible funding to U.S. embassies to support museums and galleries. But programs like these are small-bore or one-off. The Ambassadors Fund amounts to little more than $5 million per year for the entire world and only a fraction goes to securing the art works themselves.

In my recent book, I proposed creating a public-private entity called the U.S. Arts Restoration Trust to coordinate government and private resources for the advocacy of art and culture around the world. USART would need to work with the State Department, because execution of these projects would by necessity be enabled through American embassies which have permanent personnel on the ground. And it would need to work with private foundations and galleries with the financial resources and technical know-how to help preserve and restore art in foreign countries.

USART would represent, too, an ideological argument in our particular American approach to promoting art and culture. Culture in the United States is not entirely cut loose in the free market, but it is far more so than the rest of the world. American galleries and museums depend on philanthropy, particularly in contrast to their European or Asian counterparts. While the Smithsonian receives some federal funding, most municipal galleries and museums rely on local foundations and corporate charities. More precisely, we have a far deeper and longer history of philanthropy to draw on. When the European arts community was hit by the financial crisis, it was largely a recession of state support, and they had nowhere else to look for funding. As a result, their collections and personnel suffered.

The Ma’il Qur’an, British Library (via http://www.islamitalia.it)

While traveling abroad I saw the Ma’il Qur’an at the British Library, one of the oldest copies of this sacred text in the world. The importance of a library for preserving a codex becomes clear when you hear what senior conservator David Jacobs told the Arab News about the Ma’il Qur’an. “The problem with that particular manuscript is pigments that are quite friable and flaky, so obviously it needs care and attention and constant monitoring of its condition.” That kind of monitoring is no longer available to the Sarajevo Haggadah and possibly countless other irreplaceable texts and art pieces around the world.

When viewing treasures saved by the monuments men or preserved in the British Library, it is impossible to imagine them not existing. But that is because they survived and are protected to this hour. Rescuing threatened art was a mission we assumed 70 years ago and it is a duty we should take even more seriously today.

Gen. Dwight Eisenhower (r), Lt.Gen. George Patton (c) and Gen. Omar Bradley (l), inspect art looted by the Nazis (NARA via DeutscheWelle).

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A Centenary’s Legacy Beneath Our Feet

The battlefield at Verdun, France (Wikimedia Commons)

The new year brings the centenary commemoration of World War I in Europe, whose legacy reverberates through our history, policy and literature. From the peace experiments of the European Union, NATO and the United Nations to the tendentious borders of southeastern Europe and the Middle East, World War One continues to affect us in our every day. In its fratricidal horror it has become, in some sense, Europe’s civil war. To me its sound down the decades makes William Faulkner’s adage — “The past is never dead. It’s not even past.” — all the more resonant and poignant.

While living in Belgium I was immediately struck how the legacy of the combat from that war, and the wars that followed, continued to lurk just beneath the topsoil.  I visited Verdun, the site of a year-long Franco-German engagement in 1916 resulting in a million deaths. (Such casualty figures are almost impossible to imagine today, but just look at the Congo.) To achieve this death toll, the belligerents fired at least as many artillery rounds, and probably many more. The result is still plain on the battlefield, etched by communication trenches (see picture above): the landscape looks like a snapshot of the ocean during a storm, roiled by waves. The churned earth, now smooth, conceals the bodies of the dead and untold number of unexploded artillery rounds. Visitors are strongly advised to keep to the cleared and marked trails.

The village of Fleury-devant-Douamont was completely destroyed during the fighting. The cliche of wiping something “off the map” is too often bandied about in global affairs today. But in the case of Fleury and for many French communities during World War One, it is important to remember that the map is the only physical record left of them.

Back in Brussels, a bomb from World War II was excavated during the construction of the new NATO Headquarters complex across Boulevard Leopold III. (We were instructed to remain indoors while the bomb was detonated.) This was alarming but hardly surprising. The entire area had been commandeered by the Nazis as a military airfield during the war, so unexploded ordnance (UXO) — Allied and German — were bound to be left behind.

In fact, Belgium and Germany have some of the most active UXO disposal teams in the world working on their own soil. I’ve seen reported Belgium responds to more than 3,000 reported UXO cases a year. Germany has had four deaths in recent years trying to clear UXO from World War II. Japan is also very active disposing of UXO from the Pacific campaign. This is an awful legacy of both world wars just among our Allies. UXO from more recent conflicts, or conflicts among belligerents involving our proxies, or among countries that don’t involve us at all, implicate a far greater legacy.

I am deliberately avoiding the subject of landmines, which has attracted its own attention for all the appropriate reasons. I’ve also written previously about the legacy of chemical weapons dumped at sea. It seems to me, in the centenary of World War I — in a vastly changed world, with all the belligerents from that conflicts now partners, Allies and friends — that there is something important to be understood about the century-long legacy of that conflict, which is buried right at our feet. And that is: we shouldn’t have to cope with the same legacy, with our new friends, more than one hundred years hence.

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How This Could End

Old Kabul, 2006. Photo by John Moore/Getty Pictures (via NATO Review)

Washington Post/ABC News poll of the American public released before Christmas may have been ignored for the negative tone typical of surveys of this type. Thirteen years into the war in Afghanistan and months away from a definitive withdrawal, the conflict is far from popular. But buried in the poll and the story, which also includes a recent AP/gfk poll reporting similar results, is an ominous trend of American public opinion that could slam the door on our political effort in that country, turn us away from the Afghan people, and irreparably rend the strategic relationship we have built in Central Asia. This only becomes clear when you understand the nature and history of public opinion and American entanglements overseas.

The Washington Post/ABC poll reported that a record high number of Americans believe the U.S. effort in Afghanistan “has not been worth it”. This characterization is different from saying they support the war or support the troops, the President or his foreign policy. This is a referendum on the entire effort.

The AP/gfk poll used similar language, with 57 percent of American suggesting that we “did the wrong thing” by invading the country in 2001-2002. The Washington Post poll demonstrates a majority of Americans have felt this way for some time, at least since early 2010.

The language is similar — but importantly not identical — to language that Gallup used to track American public opinion in Vietnam and Iraq, and this is why we should look very closely at the Post language and wait to see if Gallup might confirm it. Because the Gallup language is the absolute bellwether of political support for counterinsurgency efforts like those we are undertaking in Afghanistan.

Source: Gallup

Specifically, Gallup asks whether the effort (in Vietnam, in Iraq) was “a mistake”. And once U.S. public opinion tips definitively to a majority believing the effort was “a mistake,” political support for the war has been irreparably undermined. The geopolitical consequences are obvious. Americans believed the war in Vietnam was “a mistake” after the Tet Offensive in 1968 and material American support for the South Vietnamese government began to evaporate leading up to a full withdrawal in 1972. Saigon collapsed under North Vietnamese assault in 1975 and Americans effectively ignored the takeover by Khmer Rouge communist radicals of neighboring Cambodia the same year.

Americans similarly turned on the war in Iraq definitively in September 2006 — remember the “thumpin'” President Bush and Congressional Republicans received in November that year — and only a token military presence remains in the country today. Longstanding political-military efforts like these cannot last without broad-based political support at home. All major American engagements since World War II started with high public approval rates at the outbreak of hostilities.

“Mistake” seems to be the all-important language defining the collective change of mind, and the other polls’ characterizations don’t quite capture its definitive connotation. But they come close, and that’s ominous. Insurgencies like the one we are fighting, and supporting the Afghan government in fighting in their country, on average last about 15 years. As the old expression goes, the insurgent has the time while we hold the watch. That is especially true for democracies. But that does not mean we and our Afghan friends cannot prevail.

That requires leadership. I have written before about how the President does not seem to carry his rhetorical talent over to matters of war and conflict. I have also written about how we may not have the language to articulate progress and contextualize setbacks in an insurgency. And this past year has certainly assailed the President on other issues. But he has also consistently demonstrated that when he has needed to rally the public to him, he can. Now is the time to do so, before it’s too late. Fortunately, the same Washington Post poll also reported that 55 percent of Americans also supported leaving some U.S. forces in Afghanistan to continue counterinsurgency operations, which suggests that we have not quite made our minds up about this endeavor.

Because too much is at stake. We have committed too much to our friends, taken the fight too hard to our enemies, and borne too much sacrifice, to walk away from the struggle. The struggle is not so much with al Qaeda, or the Taliban, or their kith, but for the desire to establish a decent society with commerce and institutions that promote and preserve the dignity of people in a region that has long lacked these things. It is that lack that our enemies have exploited.

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The Last Three Feet

Hear my interview with The Public Diplomat’s PDCast, courtesy of Syracuse University’s Newhouse School of Communications and its Master’s Program in Public Diplomacy. I talk about working at NATO, my new book, and effective public diplomacy. Many thanks to Michael Ardaiolo for conducting the interview!

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What Propaganda Means and Why It Matters

U.S. Air Force EC-130E Commando Solo aircraft, designed for psychological and information operations. (Federation of American Scientists, original source unknown)

Let’s suppose that a large American newspaper ran an editorial deflecting accusations that its political opinions were too partisan. It deflected those who argued against the newspaper’s position and advanced the position that the newspaper’s opinion were correct and fair. Would any reasonable person accuse the newspaper of engaging in propaganda? Of course not.

Yet that’s essentially what Tom Vanden Brook engaged in through his column in USA Today this week. If you don’t believe me, just read the two definitions of propaganda he cites in his article arguing that the U.S. military engages in propaganda.

I’m not arguing that Vanden Brook or USA Today engage in propaganda. I am arguing that Vanden Brook is engaging in typically sloppy thinking about what constitutes propaganda, a word so broad and thick that it obscures, contrary to what he argues, far more than it illuminates. Vanden Brook quotes Webster’s Dictionary, which provides the fairly standard definition of propaganda, and compares it to the Government Accountability Office’s definition of Military Information Support Operations.

It’s a neat trick, except that Vanden Brook should know better: Military Information Support Operations (MISO, also known as psychological operations) is a subset of Information Operations (Infoops), about which Vanden Brook has written before.  So he knows that he’s not giving the whole story by citing these two definitions. But then if you parse the dictionary’s sloppy and vague language, you could easily apply it to Vanden Brook’s article: propaganda is a “systematic, widespread dissemination or promotion of a particular idea…to further one’s own cause or to damage and opposing one”. He’s making a concerted argument, in the third-largest newspaper in the country, supporting his contention and undermining opposing viewpoints. Is that propaganda? Of course not. It just demonstrates what unsound ground he’s writing on.

Vanden Brook would like propaganda to cover a lot of common ground.  He wants it to describe all  of what the military communicates in theater operations to be described as propaganda. But here the differences are important. Like too many policymakers, practitioners and journalists before him, Vanden Brook confuses MISO and Information Operations. MISO is primarily concerned with “foreign audiences” – that is, the civilian population. Infoops, when not also including all the other tools of information warfare (including network warfare, electronic jamming, military deception and the like), is specifically targeted against enemy forces. So: is a MISO campaign to warn civilians of unexploded ordinance propaganda? Is an infoops leaflet urging enemy insurgents to join the government militia propaganda? Is a public affairs radio broadcast encouraging voter turnout propaganda?

It should be noted that beyond the doctrinal confusion – the Joint Manual insists that MISO must work with Public Affairs, whose entire credibility relies on truth, but can also engage in military deception, like Infoops – this gets hopelessly tangled in the complex environment of modern operations, particularly in counterinsurgency. In peacekeeping, stability operations, and counterinsurgency, there is simply no neat division between civilian and combatant, so there is no functional difference between MISO and Infoops. The unfortunate fact that MISO and Infoops sound so much alike in name just adds to the confusion.

But throwing it all into a box and slapping on the propaganda label doesn’t help. I am sympathetic to the journalist and editor who need a simple, demotic vocabulary to describe these confusing, even subtle, distinctions to the public in readily accessible prose. But in this case, propaganda is more inflaming and obscuring than clarifying. It doesn’t explain what the military is doing in these difficult, often treacherous, environments. “Propaganda” doesn’t describe anything. It characterizes.

The solution is better reporting and better writing. By showing what soldiers, Marines and Airmen do on these operations, and their intended effect, good journalism could even help clarify the confusion about the fundamental difference between Infoops and MISO. I’ve read about some activities that look like public diplomacy, and I’m not entirely clear on how public affairs fits into complex counterinsurgency or stability operations environments, either. None of this fits neatly under the rubric “propaganda,” nor should it. And to try to do so entirely misses the point.

Because if Vanden Brook had read his theory, he’d know that the stakes couldn’t be higher: David Petraeus wrote in his seminal counterinsurgency manual that the information operations “[logical line of operations] LLO may often be the decisive LLO.” Theorists from Clausewitz to David Galula wrote about the importance of the strategic struggle for information, public opinion and perception. Wars have been fought and lost over this ground for centuries. Many have argued it is at least as important as the combat itself.

I have written extensively and in depth about the doctrinal, operational and theoretical problems of propaganda and the operational communications community in my forthcoming book on public diplomacy. I hope this short article and my book provide the opportunity to untangle and redevelop the tools necessary to communicate in the complex and dangerous tactical environments we will no doubt face in the years ahead.

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9 Things I Learned Crossing the Last Three Feet

From the cover image of the most recent Small Wars Journal. Malian Army Col. Youssouf Traore, left, practices the use of a ring cutter on U.S. Army Sgt. La Tonia R. Luna, with the 807th Medical Detachment Support Command during a medical equipment demonstration in Mopti, Mali, Feb. 7, 2012. U.S. Army photo by Spc. Kimberly Trumbull.

My latest article, “9 Things I Learned Crossing the Last Three Feet,” was published today in Small Wars Journal, which published an earlier article I wrote about the Arab Spring and the repercussions around the Benghazi incident.

My sincere gratitude goes to the editors of Small Wars Journal for agreeing to publish my article. I greatly admire the breadth and creativity of the work they publish and it is a distinct honor to appear under their banner.

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Along the 30th Parallel: What NPR Gets Wrong about Public Opinion and Foreign Aid

NPR’s new headquarters (NPR)

A recent blog post by Greg Myre on NPR’s web site (“Which Nations Hate the U.S.? Often Those Receiving the Most Aid,” July 23) is a typical example of reporting on international public opinion. Myre attempts to correlate a Pew Research Center report on foreign opinion of the United States and a U.S. government site listing our foreign assistance contributions. It’s amisleading piece of work, although not immediately clear on its face, inclined to do more harm than good, more obscuring than illuminating. Myre is an established reporter with Middle East bona fides and should know better.

To give an example of why Myre’s argument is so farcical, I’ll demonstrate how an analogous argument has a higher rate of correlation yet proves exactly nothing – which is only slightly better than I can say for Myre. Myre correlates the “high” U.S. foreign assistance rates for a series of countries, in particular Egypt and Pakistan, with our abysmal public approval ratings in those countries (in the case of the Pew report contrasting to China). So far, so good – we gave Egypt about $1.5 billion mostly in military aid and have a 15 percent approval rating to show for it. Similarly, our public approval ratings in contrast to China don’t show so well for foreign assistance above $1 billion in countries like Pakistan. The only country that has a high approval rating of the United States, and received $3 billion, is Israel.

But my equally arbitrary measure has a higher rate of correlation: every country that receives more than $1 billion in U.S. assistance – and includes Myre’s Jordan and Palestine, which receive around a half-billion dollars – falls along the 30thparallel, including Israel. Clearly, the United States has some sort of vital interest along this region of the world and is willing to spend whatever it takes to secure it. In the politics of international aid, the 30th parallel could be called the One Billion Dollar Parallel.

My correlation is absurd, of course. But so is Myre’s. Because correlating real dollars against public opinion percentages is ridiculous when we are measuring 1) vastly different economies and populations as well as 2) greatly different political contexts. For example, Israel and the United States are close allies. Public opinion of the United States is strong in Israel. In the case of Pakistan and the United States, China is considered by Pakistan as a bulwark against the latter’s primary enemy, India. Myre cited aid to and abysmal approval ratings in Egypt, the Palestinian territories and Jordan, all of which have very specific histories with our ally Israel which must surely outweigh a few billion dollars – never mind the fact that when the Egyptian army arrested President Muhammad Morsi, American-built M-1 tanks and M-113 APCs rolled through city streets to assert control. Egyptians know very well what $1.5 billion in U.S. aid buys them.

And these numbers look very different in Africa, where the United States is popular. Former President George W. Bush poured billions of dollars into AIDS/HIV relief on the continent, and the public opinion in those countries reflect that. Look at South Africa, Ghana and Uganda in the Pew poll. Both Uganda and South Africa received more than $400 million from the United States, but they don’t quite fit Myre’s thesis.

At the same time, Myre doesn’t even try to examine what China gives to any of these countries – probably because China gives hardly anything. China is exploiting many of the countries in Africa for raw materials, and delivering shoddy infrastructure in return.

It is beyond my mathematics ability, as well as my patience, to put together a complete matrix that would more accurately capture what you could expect to get in public opinion for every American aid dollar. That is clearly the implication of Myre’s article. You would have to zero out each economy and population, as well as aid and public approval rating, and compare those numbers as a common denominator or baseline measure.

Let’s try this admittedly crude measure…

(Real dollar aid / GDP ) x (population x public approval rating %) = baseline

…and compare Egypt and Israel for the sake of illustration. Just inputting the numbers into my equation demonstrates the absurdity of correlating aid spending to public opinion:

Egypt: ($1,559,300,000 / $548,800,000,000) x (85,294,388 x 16 %) = 27,294

Israel: ($3,100,000,000 / $252,800,000,000) x (7,707,042 x 83 %) = 76,762

(Population and GDP figures are taken from the CIA World Factbook. Aid figures and public opinion drawn from the sites listed above.)

In other words, using these baselines, for slightly less than double the real dollar investment in aid to Egypt, we get nearly triple the “return” per dollar in aid to Israel. But putting this into such a stark numeric contrast further heightens the outlandishness of trying to make these kinds of comparisons and correlations. We don’t really expect a “return” on aid. Assistance for disease eradication doesn’t get a “return” – it cures people. Economic aid to an emerging former communist country is entirely different from aid given to a country recovering from a natural disaster, or aid to a war-ravaged Central Asian nation. And so on.

Moreover, even with a baseline, it is ridiculous to compare these countries. Egypt is not Israel. Nigeria is not Pakistan. South Africa is not Afghanistan. We give more or less aid to some countries because the challenges or politics they present are unique or particular to them. Aid is political – what we think we should be doing – and doesn’t necessarily follow the laws of economy or business. That’s why it’s aid.

In short, we give aid to achieve specific political objectives in a specific political context. And more often than people might think, we give aid simply to do the right thing. If a billion and a half dollars buys us influence with the Egyptian army, and with that we can constrain their action and keep the country from becoming Syria, who is to say that isn’t worth the cost?

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NATO Wins, Again

Afghan President Hamid Karzai and NATO Secretary General Anders Fogh Rasmussen (right) during the transition cermony, June 18 2013. (NATO)

Afghan President Hamid Karzai and NATO Secretary General Anders Fogh Rasmussen (right) during the transition cermony, June 18 2013. (NATO)

Today NATO handed off operational security responsibility for all of Afghanistan to the Afghan government, a dramatic turning point in the war that began in the days following September 11, 2001. But as a former member of the NATO International Staff and informal scholar of the organization, I can predict what will happen next: a series of box-kit essays by academics on the make about how NATO has outlived its original purpose and, of course, an entirely contradictory set of kippered set pieces about how NATO has utterly failed to bring about a stable, secure and prosperous Afghanistan. More Ph.D.’s have been converted to fellowships and tenure-track positions on NATO’s back than I have patience to count.

It’s considered gauche to issue bald declamations like the one I’m about to state, but I’m going to do it anyway in order to illuminate my point: NATO wins again. There will be the usual NATO naysaying nabobs out there who insist on believing that 28 Western democracies can’t find consensus to order lunch, much less how to rout a remorseless 14th-century insurgency. And lest some believe the war is lost – the transfer ceremony itself was marred by a bomb attack – remind yourself who’s running the government, security services, borders, businesses, NGOs, mosques, universities, schools, hospitals and clinics. And then remind yourself who, exactly, requested peace and reconciliation talks with the Americans from their office in Qatar.

The Cold War, Bosnia, Kosovo, Libya, Afghanistan. Never in history has one organization, over so long a period, prevailed over such a diverse array of adversaries. No one should doubt the ability, creativity, and tenacity of a group of like-minded democracies bound by an oath of common defense. That such defense could extend as far as the Hindu Kush is testament to all the NATO Member countries – and nearly two dozen partner countries – committed to supporting Afghanistan in the years ahead.

Because NATO is an alliance of values, rather than of interest or convenience, the organization has endured longer than the leagues and ententes of generations past. And because its founders recognized NATO’s political significance foremost, its strength has always been political first and last. These are the two most important attributes the organization’s detractors consistently miss. Yet they are what set NATO apart and guarantee its success – and our security – for the future.

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Coming in October: “The United States and the Challenge of Public Diplomacy”

9780230390706I’m pleased to announce that Palgrave Macmillan USA will publish my book, The United States and the Challenge of Public Diplomacy in October 2013.

Based on my six years’ experience in public diplomacy at NATO and more than 15 years in strategic and political communications, Challenge explores the experience of public diplomacy and makes recommendations for improving American PD policy and practice.

Importantly, the book focuses on practice as the critical ground to cover — the “last three feet” in the words of Edward R. Murrow — in order for our public diplomacy to succeed. I look at not just the traditional modes of public diplomacy such as educational exchange, cultural engagement and international broadcasting but propose launching an arts restoration initiative, reforming military communications, expanding the definition of public opinion, reconsidering the Internet, and partnering with civil society.

I’ll launch the book with Palgrave Macmillan when it’s published but I hope you’ll look for it when it’s on book shelves and online after the summer.

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